Friday Morning Stir

By Erik Oster 

-Sonic Union and Blackrose launched a campaign for adidas’ Y-3 (video above).

Gary Vee tells Recode that he can’t wait for the “startup armageddon.”

-Havas is launching its third media network, Fullsix Media. 

-Native ads now account for around half of Slate’s ad revenue.

2C Creative and Flipeleven Creative launched a digital joint venture called Flip2C

What can advertising learn from art and architecture? McCann’s Adrian Botan reveals some.

-Diageo appointed former Samsung and P&G marketer Vince Hudson as global brand director for Smirnoff.

-Big Spaceship strategist Tina Yip says brands shouldn’t give up on Vine yet

-Digiday makes “The case for office music at agencies.”