Friday Morning Stir

By Erik Oster 

-Leo Burnett Moscow and Jeep find “Beauty in Dirt” (video above).

-Marketing lists this year’s best and worst April Fools’ Day pranks by brands.

-Adweek takes a look at Laundry Service, “the New Influencer Agency That Already Has 2,000 Big Names on Board.”

Publicis One announced its global and regional leadership today. 

-Forbes asks “Why Are Ad Agencies So Poor At Appointing Their Creative Leaders?

-Marketing examines advertising clichés.

-Copyranter Mark Duffy writes “An imagined conversation from inside the McDonald’s tagline bunker.”

-The Drum takes a look at “Hires and departures at Beam Suntory, Heineken, Publicis One and more.”