-The Line and the Electric Theatre Collective created a series of 10-second idents for the newly-rebranded TBS (video above).
–Global sponsorship spending is projected to to $60.2 billion in 2016.
-Digiday shares “The Copyranter guide to making a viral video.”
–A-B InBev will run ads for Budweiser, Bud Light, Michelob Ultra and Shock Top in Super Bowl 50 for a total of three minutes of airtime.
-The Los Angeles Times explores “How Snapchat is targeting the over-35 crowd.”
-180 Amsterdam client services director and self-styled “Tinderella” Melanie Portelli shares “5 Pitch Lessons You Can Learn from the Dating Game.”
-The Wall Street Journal claims the “Ad Blocking Threat Is Real, But Publishers Aren’t Panicking.”
-According to Digiday, “UK agencies are making diversity a priority.”