Friday Morning Stir

By Erik Oster 

-Civilization launched “The Monkey King Family” for Pepsi as part of its “Bring Happiness Home” campaign (video above). We’re not quite sure what to make of it.

TNT plans to reduce the ad load on its three new drama series this year by more than half.

Leo Burnett Beirut and P&G’s Always organized a “Saudi Women’s Online March.”

-Digiday claims “Publishers are about to hit a wall with native ads.”

-Freelance creative director John Kovacevich shares what he learned by writing to all of his LinkedIn contacts last year.

-The Drum asks, “Why aren’t more brands and people 3D printing?

-Cannes Lion-owner Ascential Group, previously known as Top Right Group, has taken a step towards a possible £1 billion London stock market flotation.

ETBrandEquity introduces JWT India “un-CCO” Senthil Kumar.