Friday Morning Stir

By Erik Oster 


-Publicis Conseil launched “Réinventons Noël” for Orange (video above).

-Southpaw planner Tom Primrose explores “Why ‘The Hunger Games: Mockingjay’ can help marketers understand Generation K.”

-British Gas’ Hive is launching a major marketing push as its expands beyond smart thermostats.

-The Drum examines “How brands including Starbucks, Walt Disney World, Mini and more celebrated #Thanksgiving.”

-Fanmoji founder Tim Webber says “The UK Needs UK needs to up its emoji game.”

-Google plans to share shopper location data with advertisers on Black Friday.

-IBM’s Benchmark survey revealed Thanksgiving e-commerce sales were up. but the average spend per order was down.

-JWT London created a Black Friday ad for Kit Kat that fits the brand’s message to “Have a Break” into a barcode.

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