-Publicis Conseil launched “Réinventons Noël” for Orange (video above).
-Southpaw planner Tom Primrose explores “Why ‘The Hunger Games: Mockingjay’ can help marketers understand Generation K.”
-British Gas’ Hive is launching a major marketing push as its expands beyond smart thermostats.
-The Drum examines “How brands including Starbucks, Walt Disney World, Mini and more celebrated #Thanksgiving.”
-Fanmoji founder Tim Webber says “The UK Needs UK needs to up its emoji game.”
-Google plans to share shopper location data with advertisers on Black Friday.
-IBM’s Benchmark survey revealed Thanksgiving e-commerce sales were up. but the average spend per order was down.
-JWT London created a Black Friday ad for Kit Kat that fits the brand’s message to “Have a Break” into a barcode.