-Kirin Brewery released the online video “Kirin Ichiban Beer Bottle Orchestra” (video above).
-HBO is partnering with streaming video platform Twitch to promote the second season of Silicon Valley.
-Twentieth Century Fox launched a unique social media activation for upcoming horror film Poltergeist.
-Heineken combined its global chief marketing and sales officer roles, naming Jan Derck van Karnebeek its first chief commercial officer.
–AdAge explores “the words that carry the link7 Things to Watch for in the Final 7 Episodes of ‘Mad Men.'”
-MLB Commissioner Rob Manfred “Says Digital Media and Hispanic Marketing Can Grow Baseball.”
–Mashable examines “3 ways small businesses can use video marketing.”
–The Drum offers a roundup of Easter campaigns.