Friday Morning Stir

By Erik Oster 

-Quiznos is releasing this spot for its lobster roll through digital video ad-buying platform TubeMogul (video above).

-ModCloth’s own employees star in the digital campaign for its swimwear line.

-According to a Duke survey, social media spending will increase 150 percent in the next five years.

-Social media startup Ello hired Rene Alegria as its first CMO.

-Havas acquired Toronto-based mobile development firm Plastic Mobile.

-Publicis Healthcare Communications Group (PHCG) acquired a segment of Rosetta’s healthcare business, to be merged into Razorfish Healthware.

-Upworthy’s native ads have made the publisher over $10 million.