-NBC Sports will run this “Fan For Life” spot from The Brooklyn Brothers during the NBC Super Bowl pregame show (video above).
–According to NPR, “Companies Wanting Immediate Sales Should Pass On Super Bowl Ads.”
-Guardian News and Media appointed Rachel Israel as vice president of Guardian Labs U.S., the company’s in-house branded content agency.
-JWT is launching new global company Mirum, which “unites 11 digital agencies spanning 17 countries and 40 offices.”
–Digiday examines “What the cost of a Super Bowl ad can buy online.”
-Mondelez is the first company to buy (regional) Super Bowl ads programmatically.
-Fiat Chrysler plans to run three Super Bowl ads.