Boulder-based brand marketing accelerator Fortnight Collective has been named agency of record for Steamboat Ski & Resort Corporation, one of Colorado’s most storied resorts.
Fortnight Collective will work to build upon Steamboat Resort’s legacy as a go-to destination for skiers, snowboarders and vacationers across the nation—and Fortnight will be responsible for brand strategy, as well as full creative and production services.
Steamboat has been dubbed “Ski Town, U.S.A.” The area is home to over 400 active ranches and features activities for families in all seasons—and the resort has churned out over 100 Olympians.
“Having a long history with Fortnight on other endeavors, we partnered with an agency that truly understood the spirit of our mountain and the many offerings of our resort,” said Morgan Bast, director of marketing, Steamboat Ski & Resort Corporation in a statement. “We know that Fortnight Collective, as a Colorado-based company, not only understands our mission—they believe in it. With their speedy and creative approach to brand building, we trust they will be able to help us grow our brand, as we continue to expand our guest experience.”
Steamboat Resort is preparing for its 60th anniversary this upcoming season—and Fortnight Collective will highlight Steamboat’s unique western heritage, its 60 years of skiing, the snow and terrain—and the ongoing “Full Steam Ahead” development project, which represents a $200 million investment in resort infrastructure. The development will include a reimagined base area, additional lifts and expanded terrain. The resulting terrain expansion will make Steamboat the second largest resort in Colorado in time for the 2023/2024 season.
“As a Coloradan, I can say Steamboat Resort embodies the spirit, attitude and terrain that makes for a one of a kind destination experience,” said Andy Nathan, CEO and founder, Fortnight Collective in a statement. “We’re excited to work with them to bring this truth to life, making sure the nation knows the reason the resort’s known as Ski Town, U.S.A.”
The first work from the partnership will launch this fall.