Formula 1 AOR Duties Go to Exopolis

By Michael Musco 

Following an “extensive” review of pitches from a “number of agencies,” likely Longhorn fans Exopolis nabbed AOR for Formula 1 United States. F1 is set to open what the brand is touting to be “a new world-class facility” spanning 1000 acres and the Exopolis’s duties will include naming and brand development, strategy and communications for the facility. From 2012-2021, it will serve as the home of the Formula 1 United States Grand Prix (that is if we’re still alive after 2012).

Exopolis CEO/CCO’ Matt Hovis says in a statement, “As a lifelong Formula 1 fan, I’ve been obsessively following local developments since Formula 1 made the announcement it was coming to Austin early last summer. The opportunity to brand and market Formula 1 U.S. is an exciting time for Exopolis and we’ve already hit the ground running at top speed. It’s going to be a very exciting partnership for us.”

Fellow Austin-based firm Hahn will handle media relations and additional support.