Boulder’s Sterling-Rice Group has hired creative veteran Adam Wohl away from TBWA New York. In the new role, he will serve as executive creative director overseeing the agency’s work, “which spans advertising, digital, and integrated marketing.”
Wohl joined TBWA\Chiat\Day just under two years ago as global ECD, later leading the New York office’s successful GoDaddy pitch and—according to today’s release—its creative campaigns for Michelin and BNY Mellon. He also got top creative billing on the “cats wearing hats” GoDaddy campaign before that business went to Bullish.
This is the second recent hiring announcement for the indie agency, which focuses on food and names Sbarro, Qdoba, Annie’s and The California Almond Board among its clients. In February, SRG promoted veteran Cindy Judge to the role of president.
“For more than a decade, Adam has been a creative force behind many of the world’s most recognizable and relevant brands,” said Judge about the new hire. “He has a gift for creating work that impresses award judges and, importantly, drives clients’ bottomlines. With Adam on board we are even better prepared to deliver breakthrough campaigns for our clients, no matter the challenge and wherever they do business.”
Prior to his stint at TBWA, Wohl was ECD at mcgarrybowen working on P&G, Marriott and the always awesome United Airlines. He also spent time as a GCD at Cheil after co-founding New York’s MIR. Perhaps most famously, he responded to Sears’ demand for ownership of all agency pitches by trolling a customer service rep.
“I feel as lucky as I do excited about being a part of the future of SRG,” said Wohl, who told us that he left TBWA, in part, to escape that neurotic New York life. “The potential of the agency’s success is incredible, and the spirit and strength of the employees and the culture created as a result speaks for itself.”
SRG’s last executive creative director was Jeff Curry, who spent more than 15 years with the agency before leaving at some point last year and launching his own practice in the Boulder area. CEO Walter Freese, who previously served as chief executive at both Stonyfield and Ben & Jerry’s according to his LinkedIn page, also left earlier this year; he’s now CEO at Denver-based beef company Teton Waters Ranch.