Back in January, we learned that Mike Geiger — who served as North American president and chief integration officer at JWT — would be leaving the agency in a sequel of sorts to the departure of CCO Jeff Benjamin.
Now we know where he went: to David&Goliath, where he’ll be managing partner and chief digital officer.
The agency release tells us that Geiger’s hire is the latest move in a “growth plan” that included the July promotion of client services chief Brian Dunbar to president, ECD Colin Jeffery to CCO, and Seema Miller to chief strategy officer as well as the addition of Jack in the Box (first campaign here), ZICO, and LG Mobile to D&G’s client roster.
Geiger will report directly to founder David Angelo, who elaborates on those plans with a quote:
“Over the past year, we have been assembling nothing short of an all-star leadership team…[Geiger’s] entrepreneurial style and big thinking are a perfect fit for our Brave culture as we continue to seek out brands in need of overcoming marketing goliaths.”
Not one to be outdone, Geiger adds:
“I’m really excited to return to an independent creative agency like D&G where I can be closer to the people and the work. When I first met with David and the rest of the team, we just clicked…I can’t wait to get started.”
Score one for the indies, then.