Former DDB GCD Howard Willmott Joins Atomic London

By Erik Oster 

Atomic London appointed Howard Willmott to the newly-created role of head of creative innovation. In the position, Willmott will team up with executive creative director Guy Bradbury and design director Pete Mould to lead creative for the London agency.

Willmott was formerly group creative director at adam&eve DDB, a position he left in August of 2013. He originally joined DDB in 2007 as a deputy executive creative director and while there worked with Atomic London founding partners Guy BradburyNick Fox, Jon Goulding and Richard Hill. He started his career at Saatchi & Saatchi under David Droga, working with brands such as Club 18-30, the British Army and the NSPCC, creating the world’s most awarded ad for the latter in 2003. Later that year he joined Publicis New York as joint executive creative director and then returning to London in 2006 to join JWT as global executive creative director for Vodafone. 

“Howard is one of the best writers and creative directors I have had the pleasure of working with,” said Bradbury. “Having worked with him now at three different agencies, I have seen first-hand the drive, ambition and innovation he brings to clients’ business, and to the creative department. I’m really excited about having him on our team as we continue to build one of the most exciting independent creative agencies in London.”


“As a creative, all you ever want to do is work with clients on the most innovative and exciting ideas,” added Willmott. “That’s Atomic’s brief – who could say no?”