You most likely have never heard of the music-sharing app Pow Wow, but creator Greg Housset believes in his product so much that he left his agency job as an account exec at what was then EuroRSCG to launch it. Pow Wow is a collaborative app that lets users create joint playlists on different devices through Spotify (the lone catch is that one person needs to have a paid Spotify account for the app to work).
Pow Wow’s first ad hit YouTube three days ago and gives consumers a straightforward overview. It’s easy to see the appeal of such a program: multiple people using their smartphones to build a playlist without needing to debate or pass around an iPod. Ideal for bar mitzvahs, weddings, sweet 16s, block parties, barbecues, dance-offs, rap battles, etc.
Over at Mashable, Todd Wasserman points out that an annoying relative could co-opt the playlist and play “Afternoon Delight” 17 times in a row (his example), but we’ll give people the benefit of the doubt when it comes to extreme idiocy. Playlist responsibly.