Forbes Launches The CMO Network

By SuperSpy 

Forbes has launched the CMO Network. This new digital section offers news, analysis, commentary and community targeted to CMOs and advertising executives. That would be you. Columns will be penned by Marian Salzman, CMO of Porter Novelli, on changing consumer attitudes and Martin Puris discusses accounts in review in his new column titled “Up for Grabs.”

Right now, the site is talking about whether Twitter has value, which is really just syndicated editorial from the website PaidContent.org. The CMO network is also taking a look at the Radio Shack review, as well as offering up Nick Utton’s (CEO of E-Trade and owner of Grey’s talking baby) thoughts on advertising and humor.

Yawn.

More: The DON’Ts Of Advertising Agencies: The Chief Marketing Officer’s Edition

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