Domino’s is continuing its “honesty is the best policy” approach with the latest spot in the brand’s “Show Me Your Pizza” campaign.
Crispin’s new commercial shows Domino’s CEO, Patrick Doyle, displaying a user-submitted picture of a pizza stuck to the roof of the pizza box. Doyle then proclaims that Dominos is “better than this.” The purpose of the spot is to announce that the pizza chain is extending is $5.99 pizza deal because they want to see more pictures of their customers’ pizzas.
Now we appreciate the honesty, Doyle, but the picture in this spot has nothing to do with the look and taste of your new pizza, as the rest of the campaign preaches. Rather, you may want to talk to the 17 year-old who’s running stop signs in his 2001 Saturn while texting his friends about the case of Milwaukee’s Best his older brother just bought him that’s sitting on top of the pizza box he’s about to deliver. (Btw…if you need my cousin’s number, I’ll happily send it along.)
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