Football Season Kicks Off With Slate of New Ads

By Kyle O'Brien 

The football season has officially kicked off and advertisers are geared up for the season. While the next few months will see plenty of brands hopping on the gridiron bandwagon, with the culmination at the Super Bowl in February, many have already begun their season-long campaigns. Below are just a few.

Super Bowl star QB Patrick Mahomes continues his run with insurance brand State Farm, and now he’s bringing in some of his teammates and even his coach for a new wave of ads from TMA (The Marketing Arm).


In one humorous spot, Mahomes, spokescharacter Jake from State Farm and coach Andy Reid are sitting at a fast food restaurant. Jake and Mahomes are explaining bundling home and auto insurance with the Personal Price Plan to Reid, using fries, burgers and eventually chicken nuggets, which Reid happily devours.

In “Mantra,” Mahomes and Jake talk to a locker room of players, explaining that bundling can make for a new game plan and mantra, which sets off an over-the-top celebration.

A third spot featuring tight end Travis Kelce will debut September 17.

Foxx-y betting

BetMGM is bringing back Jamie Foxx for a campaign featuring the multi-talented star at a piano, touting BetMGM as the place for all your sports betting. The series, by 72andSunny, was filmed in Las Vegas and directed by Wayne McClammy.

The campaign opens with the “Doing it Live” spot in which Foxx plays the piano at the NoMad Library within Park MGM while athletes from various sports make appearances in flashy fashion.

Mayo coffee

Edelman’s client at Hellmann’s recently announced its first-ever athlete endorsement deal with star football player and mayonnaise enthusiast Will Levis. In 2021, the former Kentucky quarterback caused a TikTok frenzy by adding Hellmann’s mayo to his coffee.

To honor his quirky ingenuity, the mayonnaise brand is providing Levis with a lifetime supply of its mayonnaise. The announcement was made in a press conference video, during which the Titans rookie QB shares the details of his new lifetime supply contract and opens up about his long-time love for the brand.