F/Nazca Saatchi & Saatchi has launched a new campaign promoting Skol’s new Beats Senses beer.
At the center of the campaign is a broadcast spot crafted as an homage to Skol’s blue bottle. The ad shows a bizarre, surreal party, shot entirely underwater. (There is a shark on a leash. Repeat: There is a shark on leash.) To accomplish the unique look of the spot, F/Nazca Saatchi & Saatchi and PBA Cinema/Produtora Associados used “strategically located divers for each actor to provide them with oxygen – invisible to the eye in the finished film.” The results are pretty unique, and well worth a look. The spot debuted, in both 30 and 60-second versions, on cable and broadcast on October 23rd and the campaign also features digital initiatives.
Credits:
AGENCY: F/Nazca Saatchi & Saatchi
EXECUTIVE CREATIVE DIRECTOR: Fabio Fernandes | Eduardo Lima
CREATIVE DIRECTOR: Theo Rocha
CREATIVES: Theo Rocha | Rodrigo Visconti | Pedro Hefs
AGENCY PRODUCER: Victor Alloza | Renato Chabuh | Gisele Campos | Maira Massullo | Rafael Paes
ACCOUNT SUPERVISOR: Marcello Penna | Ricardo Forli | Rafael Cappelli | Marcela Paiva | Bárbara Gomes
MEDIA: Fábio Freitas | André Cais | Bruno Storace | Ricardo Barros | Vivian Simões | Thalles Reis
PLANNERS: José Porto | Guilherme Pasculli | Victor Marx | Felipe Santini | Livia Pinheiro
PRODUCTION HOUSE: PBA Cinema/Produtora Associados
DIRECTOR: Jonathan Gurvit | Mayra Gama
PRODUCTION DESIGNER: Muriel Rañi
CINEMATOGRAPHER (D.O.P): André Faccioli
EXECUTIVE PRODUCER: Mayra Gama
PRODUCER: Luiz Armesto
EDITOR: Rami D’Aguiar
The Lovemarks Company
FINALIZADOR: André Baltrusaitis
POST-PRODUCTION: Clan VFX
SOUND HOUSE: Tesis
SOUND DESIGN/ARRANGEMENT: Leandro Beraldo | Silvio Piesco
VOICE OVER: Carolina Manica
MUSIC: Tropkillaz “Baby Baby”
CLIENT APPROVAL: Pedro Earp | Fábio Baracho | Pedro Adamy | Taciana Avila