F/Nazca Saatchi & Saatchi Throws Underwater Party for Skol Beats Senses

By Erik Oster 

F/Nazca Saatchi & Saatchi has launched a new campaign promoting Skol’s new Beats Senses beer.

At the center of the campaign is a broadcast spot crafted as an homage to Skol’s blue bottle. The ad shows a bizarre, surreal party, shot entirely underwater. (There is a shark on a leash. Repeat: There is a shark on leash.) To accomplish the unique look of the spot, F/Nazca Saatchi & Saatchi and PBA Cinema/Produtora Associados used “strategically located divers for each actor to provide them with oxygen – invisible to the eye in the finished film.” The results are pretty unique, and well worth a look. The spot debuted, in both 30 and 60-second versions, on cable and broadcast on October 23rd and the campaign also features digital initiatives.

Credits:

AGENCY: F/Nazca Saatchi & Saatchi

EXECUTIVE CREATIVE DIRECTOR: Fabio Fernandes | Eduardo Lima

CREATIVE DIRECTOR: Theo Rocha

CREATIVES: Theo Rocha | Rodrigo Visconti | Pedro Hefs

AGENCY PRODUCER: Victor Alloza | Renato Chabuh | Gisele Campos | Maira Massullo | Rafael Paes

ACCOUNT SUPERVISOR: Marcello Penna | Ricardo Forli | Rafael Cappelli | Marcela Paiva | Bárbara Gomes

MEDIA: Fábio Freitas | André Cais | Bruno Storace | Ricardo Barros | Vivian Simões | Thalles Reis

PLANNERS: José Porto | Guilherme Pasculli | Victor Marx | Felipe Santini | Livia Pinheiro

PRODUCTION HOUSE: PBA Cinema/Produtora Associados

DIRECTOR: Jonathan Gurvit | Mayra Gama

PRODUCTION DESIGNER: Muriel Rañi

CINEMATOGRAPHER (D.O.P): André Faccioli

EXECUTIVE PRODUCER: Mayra Gama

PRODUCER: Luiz Armesto

EDITOR: Rami D’Aguiar

The Lovemarks Company

FINALIZADOR: André Baltrusaitis

POST-PRODUCTION: Clan VFX

SOUND HOUSE: Tesis

SOUND DESIGN/ARRANGEMENT: Leandro Beraldo | Silvio Piesco

VOICE OVER: Carolina Manica

MUSIC: Tropkillaz “Baby Baby”

CLIENT APPROVAL: Pedro Earp | Fábio Baracho | Pedro Adamy | Taciana Avila

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