In this spot created by Saatchi & Saatchi’s Brazilian office to promote client Electrolux’s new refrigerator, things blow up. Slowly.
The idea is that the fridge can help Brazilians eat better via “product differentiators, such as the applications Vida Saudável (Healthy Living) and Livro de Receitas (Cookbook).”
While the spot doesn’t quite explain how the refrigerator’s interactive screen will empower us to minimize our sugar cravings and convince us to eat more leafy greens, it does look cool in a late-90’s action movie sort of way.
The campaign will also include magazine inserts and other placements.
AGENCY: F/Nazca Saatchi & Saatchi
PRODUCT Electrolux DT52X
EXECUTIVE CREATIVE DIRECTOR: Fabio Fernandes | Eduardo Lima
CREATIVE DIRECTOR: Pedro Prado | Rodrigo Castellari
COPYWRITER: Leandro Dolfini
ART DIRECTOR: Rodrigo Cotellessa
ACCOUNT SUPERVISOR: Marcello Penna | Marco Piza | Gisela Assumpção | Gabriela Marques | Julianna Carvalho
PLANNERS: José Porto | Guilherme Pasculli | Caio Felipe
MEDIA TEAM: Fábio Freitas | Adriana Roza | Karen Kimura
AGENCY PRODUCER: Victor Alloza | Renato Chabuh | Gisele Campos | Maira Massullo | Rafael Paes
PRODUCTION COMPANY: Squarehead
DIRECTOR: Márcio Leitão
CINEMATOGRAPHER (D.O.P.): Pepe Mendes
PRODUCTION DESIGNER: Martino Piccinini
EXECUTIVE PRODUCER: Adriano Costa | Regiani Pettinelli
PRODUCER: Murillo Baskerville
EDITING: Márcio Leitão
SOUND HOUSE: Tesis
SOUND DESIGN ARRANGEMENT: Henrique Racz | Silvio Piesco
CLIENTS SUPERVISOR: Sandra Montes | Juliane Mussarelli | Rita Moraes