F/Nazca Saatchi & Saatchi Plays with Food for Electrolux

By Patrick Coffee 

In this spot created by Saatchi & Saatchi’s Brazilian office to promote client Electrolux’s new refrigerator, things blow up. Slowly.

The idea is that the fridge can help Brazilians eat better via “product differentiators, such as the applications Vida Saudável (Healthy Living) and Livro de Receitas (Cookbook).”

While the spot doesn’t quite explain how the refrigerator’s interactive screen will empower us to minimize our sugar cravings and convince us to eat more leafy greens, it does look cool in a late-90’s action movie sort of way.

The campaign will also include magazine inserts and other placements.

AGENCY: F/Nazca Saatchi & Saatchi

CLIENT: Electrolux

PRODUCT Electrolux DT52X

TITLE: Explosion

 

EXECUTIVE CREATIVE DIRECTOR: Fabio Fernandes | Eduardo Lima

CREATIVE DIRECTOR: Pedro Prado | Rodrigo Castellari

COPYWRITER: Leandro Dolfini

ART DIRECTOR: Rodrigo Cotellessa

ACCOUNT SUPERVISOR: Marcello Penna | Marco Piza | Gisela Assumpção | Gabriela Marques |  Julianna Carvalho

PLANNERS: José Porto | Guilherme Pasculli | Caio Felipe

MEDIA TEAM: Fábio Freitas | Adriana Roza | Karen Kimura

AGENCY PRODUCER: Victor Alloza | Renato Chabuh | Gisele Campos | Maira Massullo | Rafael Paes

PRODUCTION COMPANY: Squarehead

DIRECTOR: Márcio Leitão

CINEMATOGRAPHER (D.O.P.): Pepe Mendes

PRODUCTION DESIGNER: Martino Piccinini

EXECUTIVE PRODUCER: Adriano Costa | Regiani Pettinelli

PRODUCER: Murillo Baskerville

EDITING: Márcio Leitão

SOUND HOUSE: Tesis

SOUND DESIGN ARRANGEMENT: Henrique Racz | Silvio Piesco

SINGER: Blubell

CLIENTS SUPERVISOR: Sandra Montes | Juliane Mussarelli | Rita Moraes

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