The Super Bowl debut from fresh produce brand Avocados from Mexico stars two hall-of-fame ex-football pros who talk babysitting payment etiquette along with a rhino crouched in some sort of prehistoric dustbowl.
Continuing in this year’s pre-Big Game teaser trend, Avocados (with the creative help of Austin, TX agency GSD&M) brings lauded NFL alums Doug Flutie and Jerry Rice out of retirement to discuss an odd subject.
While other teasers give the audience an inkling of what’s to come, we’re not sure what to expect following this 30-second clip emblazoned with #FirstDraftEver. It’s a bold move from a burgeoning brand targeting its core guac-flavored market during the biggest game of the year.
Here are your credits:
Chief Creative Officer: Jay Russell
President: Marianne Malina
Creative Director: Tom Hamling
Creative Director: Tim Eger
Sr. Copywriter: Leigh Browne
Sr. Art Director: Jon Williamson
Director of Production: Jack Epsteen
Account Director: Sabia Siddiqi, Norah Rudyk
Account Supervisor: Elizabeth Perez
Business Affairs Manager: Linda Nhan
Chief Strategist: Andrew Teagle
Strategist: Katie Fitzgerald
Studio Art: David Fawcett, Summer Ortiz, Marcus Davis
Project Manager: Marlo Gil, Alicia Ross
Sr. Art Producer: Shannon McMillan
Production Company: Biscuit Filmworks
Director: Matt Dilmore
Director of Photography: Darko Suvak
Managing Director: Shawn Lacy
Executive Producer: Colleen O’Donnell
Line Producer: Carr Donald
Editorial: Cut + Run
Editor: Jay Nelson
Producer: Remy Foxx
Managing Director: Michelle Eskin
Executive Producer: Carr Schilling
Music/Sound Design: Robot Repair
Composer/Sound Designer: Doug Darnell
Visual Effects: A52
Effects Supervisor: Andy Barrios
Executive Producer: Kim Christensen
Producer: Heather Johann
Mix: Eleven Sound
Mixer: Jeff Payne
Digital Extensions:
Chief Creative Officer: Jay Russell
President: Marianne Malina
Creative Director: Tom Hamling
Creative Director: Tim Eger
Sr. Copywriter: Barrett Michael
Sr. Art Director: Chris Carlberg
Product Strategy Director: Rye Clifton
Director of Production: Jack Epsteen
Executive Producer: Paul Gallardo
Associate Producer: Spencer Gilliam
Account Director: Sabia Siddiqi, Norah Rudyk
Account Supervisor: Elizabeth Perez
Business Affairs Manager: Linda Nhan
Director of Social Media: Janice Suter
Sr. Social Media Manager: Chelsea Davis
Digital Media Director: Daniel Leal
Designer: Greg Thomas
UX Lead: Victor Solares
Director in House Production: Agathe Fay
Production Company: Biscuit Filmworks
Director: Matt Dilmore
Director of Photography: Darko Suvak
Managing Director: Shawn Lacy
Executive Producer: Colleen O’Donnell
Line Producer: Carr Donald
Editorial: Cut + Run
Editor: David Beerman
Producer: Remy Foxx
Managing Director: Michelle Eskin
Executive Producer: Carr Schilling
Music: Asche and Spencer
Visual Effects: A52
Effects Supervisor: Andy Barrios
Executive Producer: Kim Christensen
Producer: Heather Johann
Graphics: King and Country
Creative Director: Efrain Montañez
Designer: David Perry
Animator: Henry Castleton
Executive Producer: Jerry Torgerson
Associate Producer: Seth Gantman
Mix: Juice Studios
Mixer: Bob Gremore