Flutie, Rice, Rhino Team Up in Avocados SB Spot

By Kiran Aditham 

The Super Bowl debut from fresh produce brand Avocados from Mexico stars two hall-of-fame ex-football pros who talk babysitting payment etiquette along with a rhino crouched in some sort of prehistoric dustbowl.

Continuing in this year’s pre-Big Game teaser trend, Avocados (with the creative help of Austin, TX agency GSD&M) brings lauded NFL alums Doug Flutie and Jerry Rice out of retirement to discuss an odd subject.

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While other teasers give the audience an inkling of what’s to come, we’re not sure what to expect following this 30-second clip emblazoned with #FirstDraftEver. It’s a bold move from a burgeoning brand targeting its core guac-flavored market during the biggest game of the year.

Here are your credits:

Chief Creative Officer: Jay Russell

President: Marianne Malina

Creative Director: Tom Hamling

Creative Director: Tim Eger

Sr. Copywriter: Leigh Browne

Sr. Art Director: Jon Williamson
Director of Production: Jack Epsteen

Account Director: Sabia Siddiqi, Norah Rudyk

Account Supervisor: Elizabeth Perez

Business Affairs Manager: Linda Nhan

Chief Strategist: Andrew Teagle

Strategist: Katie Fitzgerald

Studio Art: David Fawcett, Summer Ortiz, Marcus Davis

Project Manager: Marlo Gil, Alicia Ross

Sr. Art Producer: Shannon McMillan

 

Production Company: Biscuit Filmworks

Director: Matt Dilmore

Director of Photography: Darko Suvak

Managing Director: Shawn Lacy

Executive Producer: Colleen O’Donnell

Line Producer: Carr Donald

 

Editorial: Cut + Run

Editor: Jay Nelson

Producer: Remy Foxx

Managing Director: Michelle Eskin

Executive Producer: Carr Schilling

Music/Sound Design: Robot Repair

Composer/Sound Designer: Doug Darnell

 

Visual Effects: A52

Effects Supervisor: Andy Barrios

Executive Producer: Kim Christensen

Producer: Heather Johann

 

Mix: Eleven Sound

Mixer: Jeff Payne

 

 

Digital Extensions:
Chief Creative Officer: Jay Russell

President: Marianne Malina

Creative Director: Tom Hamling

Creative Director: Tim Eger

Sr. Copywriter: Barrett Michael

Sr. Art Director: Chris Carlberg

Product Strategy Director: Rye Clifton
Director of Production: Jack Epsteen

Executive Producer: Paul Gallardo

Associate Producer: Spencer Gilliam

Account Director: Sabia Siddiqi, Norah Rudyk

Account Supervisor: Elizabeth Perez

Business Affairs Manager: Linda Nhan

Director of Social Media: Janice Suter

Sr. Social Media Manager: Chelsea Davis

Digital Media Director: Daniel Leal

Designer: Greg Thomas

UX Lead: Victor Solares

Director in House Production: Agathe Fay
Production Company: Biscuit Filmworks

Director: Matt Dilmore

Director of Photography: Darko Suvak

Managing Director: Shawn Lacy

Executive Producer: Colleen O’Donnell

Line Producer: Carr Donald

 

Editorial: Cut + Run

Editor: David Beerman

Producer: Remy Foxx

Managing Director: Michelle Eskin

Executive Producer: Carr Schilling

Music: Asche and Spencer

 

Visual Effects: A52

Effects Supervisor: Andy Barrios

Executive Producer: Kim Christensen

Producer: Heather Johann
Graphics: King and Country

Creative Director: Efrain Montañez

Designer: David Perry

Animator: Henry Castleton

Executive Producer: Jerry Torgerson

Associate Producer: Seth Gantman

 

Mix: Juice Studios

Mixer: Bob Gremore

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