Floyd Hayes Designs Interactive LEGO Installation for YOTEL

By Erik Oster Comment

YOTEL LEGO WallSelf-proclaimed “ideas man” Floyd Hayes had a big 2013, between founding World’s Fastest Agency and the Guerilla Marketing School, and there’s no reason to expect that 2014 will be any different.

Midtown-Manhattan hotel YOTEL called in Floyd Hayes to dress up the place during renovation. So Hayes designed an interactive LEGO wall, functioning simultaneously as a disguise for the in-transition room behind it and a cool place for guests to have fun playing around with LEGOs. That sure beats a ‘Pardon our appearance…” sign. The LEGO wall stretches across “the space age lounge area on FOUR…covers thirty feet, with a base layer of deep blue bricks.” On top of the blue base are “hundreds of LEGO bricks in an array of colors and sizes.” Guests can challenge their imagination, adding their own creations to the wall, or they can sit on one of the bright purple cushions in the room and appreciate the LEGO installation, as well as the other art in the room. That sounds like a lot of fun. Even better, visitors who choose to participate in the interactive exhibit can snap photos of their creations, tag it with the hashtag #MyLegoMasterpiece on Instagram, Twitter or Facebook, and enter for a chance to win free stays at YOTEL. The LEGO wall will remain at YOTEL until March, at which time the new Club Lounge behind it will be revealed, which almost seems too bad.