Florida Lottery Appoints PP+K as Its General Market Agency Following Controversial Review

By Erik Oster 

The Florida Lottery tasked Tampa-based agency PP+K with the brand’s general market advertising duties, following a review.

A spokeswoman for the Florida Lottery declined to comment to Florida Politics prior to a “safe-harbor period” ending some time today. That timeframe coincides with the deadline for losing bidders in the review to file an administrative protest over the decision, communications director Connie Barnes clarified to the publication. Lobbyists including Slater BaylissNick Iarossi and Dan Russell have raised concerns with the governor’s office over the current decision. 

Such a bid protest resulted when Florida Lottery last awarded its account to St. John & Partners in 2009. Following that review, Zimmerman Advertising lodged a protest which held up the award for several weeks. 

According to Florida Politics the three other agencies involved in the review include incumbent St. John & Partners, Sapient and CommongroundMGS. There’s a little problem with that list, though. We know CommongroundMGS went out of business last December. We’ve yet to hear of the future agency project from Commonground founders, but MillerCoors reps have claimed that they will continue working with the agency principals.