FleishmanHillard is primarily known for its PR and strategic advisory services, but today brings a new, traditional ad spot created by the agency for client Pure TalkUSA, a no-contract mobile service provider.
The ad addresses a very real problem: kids using their parents’ credit cards to spend money on smartphone games.
Here’s the :30 for “Jeremy”:
Nice tagline at the end there.
Fleishman ECD Nick Childs says:
“Part of that ‘smartphone consequence’ is your dumb thumbs can make some pretty bad calls. We wanted to bring that to life in a relatable, funny way…and help Pure Talk become the voice of reason for budget-minded Americans.”
For the record, we feel like the mom in this campaign should be glad that her son didn’t follow the FDA’s model and spend money turning himself into a C-list celebrity in “Kim Kardashian: Hollywood.”
Client: Pure TalkUSA
Title: “Jeremy”
Agency: FleishmanHillard
Nick Childs – Exec Creative Director
George Feinn – Creative Director (Writer)
David Lloyd – Creative Director (Art Director)
Jeremy Mack – Creative Producer
Bill Power – Managing Director
Paul Donsky – Account Director
Amanda Jimenez – Account Supervisor
Sona Wuchenich and Daniel Davidson, Media
Production
Secret Weapon Films
Nick Childs – Director
Greg Olliver – Executive Producer
Aaron Phillips – Director of Photography (Skouras Agency)
Editorial
FleishmanHillard
Jeremy Mack – Editor
Post Production
Absolute Post
Nick Haynes – Executive Producer
Dirk Greene – Creative Director Lead Compositor
Jimmy Bullard – Creative Director , Digital Compositor
Betty Cameron – Digital Compositor
Kieran Hanrahan – Assistant Digital Compositor
Joe Worters – Music and Sound Design
Matt Turner – Colorist