Fla Gov Wants BP to Pay $35M for DDB ‘No-Oil-Here’ Campaign

With only $2.5 million to spend on a campaign informing tourists that the Gulf oil spill has not affected the Florida panhandle, the “quasi-public tourism group Visit Florida and Governor Charlie Crist asked BP to pony up the difference, $34.75 million. DDB Miami handles Visit Florida’s advertising.

According to TampaBay.com, BP has already given the state $25 million “to help cover the state’s initial costs for responding to the spill.”

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