Atlanta’s Fitzgerald and Co (a McCann joint) has expanded its strategy team with several new hires.
Earlier this summer, Vaughn Allen accepted the role of VP, strategy director. He will be part of Fitzco//McCann, the unit dedicated to Coca-Cola.
Before moving down South, he spent more than two and a half years at Arnold in Boston, where he helped lead strategy on the Jack Daniel’s and CenturyLink accounts and drove pitches that led to more business with the latter client.
David Matathia, EVP and chief strategy officer, called Allen “just what we were looking for as we grow and revitalize,” adding, “His experience, perspective and personality will be an incredible asset to our team.”
Allen held top strategy roles at several New York agencies prior to his tenure at Arnold, working on Johnnie Walker at BBH, Best Buy at BBDO and Kraft/Unilever/Rhapsody with Droga5.
His is one of several recent hires in Fitzgerald and Co’s strategy department. Melissa Lachowski (below) and Katy Tenerovich (right) joined the office from Global Team Blue and fellow Atlanta agency Scout earlier this month, and they will serve as senior strategist and associate director of social strategy, respectively.
Over the past year, the IPG company has also hired new creative leads including Sherman Winfield (McCann New York), Mike Groenewald and Bowen Mendelson. The latter two work on the Coca-Cola account.