Remember how I told you that Jan Jacobs and Leo Premutico, former ECDs at Publicis Groupe’s Saatchi & Saatchi, were opening up their own shop? Well, it happened. The name? Johannes Leonardo. Ha. Ha. Ha. And, you can check out their first piece of work above for a new brand of soccer boots called Nomis.
The duo have set up shop and a payroll for seven in Tribeca. Congrats to them! Meanwhile, Simon Skirrow, a former Adidas designer, is the man behind Nomis. It’s a small brand with a meager budget, so the creative needs to be better than be tight. The execution sicker than flawless.
Tell ya’ what… I think the shoes are hideous. Now, will soccer players love ’em? Soccer players are fetishists of their shoes. It’s the only piece of equipment they have, so naturally, right? Wondering if the splashy colors will go over well. Hmm… for this new generation of soccer players, maybe. The Copa Mundial this is not and maybe that’s the point, yeah?
Back to the ad… Boy, that tune is catchy. I dig it. What do you guys think?
Agency: Johannes Leonardo
Creative Director: Johannes Leonardo
Art Director: Johannes Leonardo
Copywriter: Johannes Leonardo
Agency Producer: Matthew Mattingly
Production Company: Nexus
Director: Woof Wan-Bau
Executive Producer: Chris O?Reilly,
Charlotte Bavasso
Producer: Isobel Conroy
Director of Photography: Philipp Blaubach
VFX Company: Framestore, London
Post Production: The Mill
Music/Sound Design: Amber Music
Composer: Will Bates,
Phil Mossman
Executive Creative Director (Music): Michelle Curran