First Order of Business: Clean House

By SpyWriter 

When Jose Cabaco, left Weiden + Kennedy to become Euro RSCG Worldwide’s newly hired Chief Creative Officer of North America, he hopped on board amid must regard. His superior Esther Lee, Chief Executive Officer, North America and President of Global Brands had this to say about him, “Jose is that rare creative talent who combines excellence in both strategy and creative, in both creative concept and execution, in both inspiring and authoring, and in driving both creative vision and creative operations”.

AS got an email this his creative strategy was to let three creative directors at Euro go today. I know it can be said that shake up in agencies is nothing new. But I find it surprising that so many agencies are losing clients and talent and the shake up isn’t producing better work. Where is all that creative energy going?

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