The Dallas-based agency Firehouse — which you may remember thanks to Interstate Batteries, twerk-happy clips, and/or Christmas pickles — returns with a new campaign for auto collision repair brand Service King.
Here, the indie agency makes it all quick and fairly painless with a series of spots starring a variety of characters including clowns, rodents, and seemingly narcoleptic types as seen above or below. It’s all about showcasing what “fast service” really means.
Whatever the given situation demands, it would appear that car care comes first for the brand and agency, who have been working together for several years now.
When the pair renewed their relationship nearly two years ago, Service King housed a budget of approximately $7 million with a focus on TV, radio, minimal outdoor ads and “robust digital marketing.”
We now have one component down; check out a third spot from the campaign along with credits below.