Carnival Cruise Lines’ luxury unit Seabourn Cruise Line, has appointed Figliulo & Partners as its agency of record, following a review. Figliulo & Partners will be responsible for all creative and marketing strategy, leading a cross-functional team of existing agency partners, effective immediately.
The appointment comes as the ultra-luxury cruise brand, spends an estimated $20 million annually on measured media, aims to double their capacity over the next several years. For Figliulo & Partners it follows the agency winning North American creative duties for Virgin Atlantic at the beginning of the year.
“We chose F&P for the agency’s strategic thinking and nimble approach, along with the team’s keen understanding of the ultra-luxury marketplace,” said Seabourn’s senior vice president, global marketing and sales John Delaney. “In F&P, not only have we found the ideal mix of skills to architect the next phase in our development, we’ve found a new partner who shares our mission to create experiences beyond the expected in places beyond the ordinary.”
“We are a company of globe trotters with a real passion for travel and an appetite to create brilliant work,” added Figliulo & Partners founder and CEO Mark Figliulo. “We’re excited because Seabourn has reinvented what a cruise can be.”