New York’s Figliulo & Partners, which recently lost the Sprint account to Deutsch LA, launched the first campaign for its newest client, Virgin Atlantic, this week under the tagline “Business Is an Adventure.”
The most visible elements of the campaign are OOH pieces like this “takeover” of Manhattan’s Fulton Street station:
…and a billboard in Los Angeles.
The campaign is bigger than that, though. While it does not include any broadcast spots, it does feature digital work including banner ads which will appear in The New York Times, The Guardian, Slate, and The Wall Street Journal (among others). Here’s the most impressive image via Flipboard:
Finally, here’s the digital video:
From Simon Bradley, the client’s VP of marketing:
“This campaign, which builds on our global platform ‘Let it Fly,’ takes inspiration from the excitement and buzz people feel when they are on a business trip and highlights how the Virgin Atlantic experience can enable them to be at their best.”
Mark Figliulo himself says:
“Virgin Atlantic has always been a challenger brand…through a series of creative assets, we will demonstrate how [the client] inspires people to get the most out of their flight, as well as every opportunity along the way.”
No word on whether future work for the client will include more extensive video.
Project name: Business is an adventure
Client: Chris Rossi (SVP, Marketing, North America), Simon Bradley (VP, Marketing, North America, Jenna Lloyd (Marketing Communications Manager, North America)
Creative agency: Figliulo&Partners
CEO & Founding Partner: Mark Figliulo
President & Founding Partner: Judith Carr-Rodriguez
Head of Production: Robert Valdes
Head of Strategy: Caroline Krediet
Copywriter: Chris Baker
Art Director: Jay Wee
Account Director: Emily Lalime
Agency Producer: Sam Pasquesi
OOH Production Company: Imaginary Forces
Print Production Company: The Lab
Digital Production Company: Bajibot
Exposure: OOH, digital