Fetch Appoints New UK CD; Jack Morton Signs New SVP, Director of Strategy

By Patrick Coffee 


A couple of agency staffing changes hit our inboxes this morning.

First: Fetch, described as “the global mobile agency”, hired its first Creative Director in London. Paul Eric Lefebvre, pictured above right, will direct creative across the agency’s client list, which includes Hotels.com, StubHub, eBay, Sony Music and Krispy Kreme (unbeknownst to us, the chain apparently exists outside the Deep South and The Seventh Circle of Penn Station).

Lefebvre will report directly to Fetch CCO Greg Grimmer, who describes the hire as part of a strategic decision to focus more heavily on creative in addition to mobile strategy, planning, buying and analysis.

The new CD previously served similar roles at UK agencies Reflex, Katana and RSCG after working on the client side in design for L’Oreal and Louis Vuitton.

On the other side of the pond, Jack Morton New York named Abbie Walker as its SVP, Director of Strategy.

Prior to joining Jack Morton, Walker worked in strategy at Momentum Worldwide for several years.

More specifically, she led the Coca-Cola North America team at Momentum while also serving on McCann Worldwide’s “thought leadership team”. Previous Momentum accounts include Microsoft, American Express and Sony Pictures Home Entertainment.