FCB, Toronto Jewish Film Festival Promote Inclusion with Silly Stereotypes

By Kiran Aditham 

Just because you’re not Jewish doesn’t mean you can’t attend this year’s Toronto Jewish Film Festival.

That’s the message of a new campaign created by FCB Toronto to promote the event, which runs from April 30-May 10 (and only the films have to be Jewish, FYI). To highlight that sense of all-inclusiveness, FCB helmed a few spots that indulge in some rather ridiculous stereotyping to hammer home the “just because you’re this doesn’t mean can’t do this” missive.

Thanks to our clueless interviewer, we learn that white guys do eat tacos, Asian guys do drive Volvos, and you needn’t know yoga’s Hindu history to practice it.

The campaign as a whole is silly, but it’s easy to understand what FCB and TJFF are going for.

Check out the other two spots below.

Agency: FCB Toronto
CEO: Tyler Turnbull
Chief Creative Officer: Jon Flannery
Account Planning: Heather Segal & Mona Chammas
VP Group Creative Director: Jeff Hilts
Writers: Dave Delibato, Krystle Mullin, Sabiha Chaudry, Dave Hayes & Joseph Vernuccio
Art Director: Rob Dean & Naeem Walji
Account Service: Sunil Sekhar,  Marci Mancinelli
Producer: Tony DeSousa
Print Production: Victor Carvalho
Project Management: Rameez Al Aghbar & Kinga Karadi
Traffic: Stefanie Saganski

Production: Industry Films
Director: Alex Ogus
Executive Producer: Peter Grech
DOP: Doug Koch

Print Production: Fuel Studio

Executive VFX Producer: Laurie Kerr-Jones
VFX Producer: Jodie Moore

Advertisement
Advertisement