FCB San Francisco teamed up with Imaginary Forces and directors Miguel Lee and Charles Khoury for the above teaser for EA’s Battlefield Hardline, which is slated for an October 21st release.
The team takes a minimalist approach to the teaser, eschewing voiceover in favor of close ups of the game’s weaponry while also teasing a clash between law enforcement and criminals. True to the teaser format, the spot reveals little, leaving viewers wanting more. To pull off the trailer, Khoury and Lee directed separate shoots on the same stage. While Lee’s crew “was responsible for filming all of the actors, vehicles, weapons, gear and paraphernalia in a sleek, action-packed fashion,” Khoury and his team “shot at high speeds to capture all of the slow-motion explosions and actual weapon fire including a submachine gun, pump shotgun and assault rifle.” While the teaser reveals little about the Battlefield Hardline‘s plot or gameplay, weapon-loving fans of first-person shooters should eat this right up. Credits after the jump.
Credits:
Client: EA
Title: “Battlefield Hardline,” :40
Agency: FCB/West
Chief Creative Officer: Eric Springer
Agency Creative Directors: Tony Vazquez, Colin McRae
Agency Producer: Jeremy Arth
Agency Art Directors: Chase Madrid
Agency Copywriter: Elaine Cox
Agency Accounts Team: Isaac Clemens, Ben Yu, Chris Remy
Agency Editors: Ted DePalma, Tim McMahon
Designed & Produced by: Imaginary Forces
Directors: Miguel Lee, Charles Khoury
Executive Producers: Ben Apley, Sarah Roebuck
Head of Production: Claudina Mercado
Producers: Chris Ahn, Keith Bryant
Designers: John Kim, Lisa Chen, Katherine Liang, My Tran, Tizu Tarumyan
Design PA: Wes Yang
Storyboard Artist: Alejandro Lee
Animators: John Kim, Miguel Lee, Sam Kim
Editors: Justine Gerenstein, Michael Radtke, Stacy Auckland, Keith Roberts
Inferno Artists: Rod Basham, Eric Mason
Coordinator: Dominick Guglielmo
Photographer: Ryan Speers
Production Intern: Paquita Hughes
Live Action Crew Line Producer: Adam Lawson Directors of Photography: Joseph Labisi, Aaron Platt Assistant Directors: Travis Gold, Alex Comery