FCB San Francisco gets a bit suggestive in their latest spot for online residential real estate site Trulia.
The 30-second spot, “Shower” shows a couple deciding whether or not they want to make an offer on a house. Said couple is in the bathroom admiring the tub when the woman makes a push for them to submit an offer. The guy isn’t so sure, but she reminds him that he was crazy about the garage, and also that the mortgage is the same as their rent. She adds that it’s in a great school district, which is important because they’re going to “start making babies,” and then adds “Let’s do it.” The guy, understandably mistakes her meaning and points out that the owner is right in the other room. It all feels a little forced, as if FCB wanted to break out of the usual real estate advertising rut but wasn’t quite sure how to go about it. The claustrophobic spot (feeling like you’re in a bathroom with two other people doesn’t exactly make for a pleasant viewing experience) also doesn’t do much to differentiate Trulia from the competition. “Shower” ends with the “That’s your moment of Trulia” tagline and an announcement of a $50,000 giveaway. Stick around for credits after the jump.
Credits:
Client: Trulia
Agency: FCB SF
Group Creative Director: Julie Scelzo
Group Creative Director/Copy Writer: Jason Elm
Associate Creative Director/Art Director: Scott Drey
Associate Creative Director/Copy Writer: Matthew Stafford
Head of Production/Producer: Jon Drawbaugh
Director Business Affairs: Linda Casson
Group Managing Director: Heidi Arkinstall
Management Supervisor: Erin Morgan
Production Company: Smuggler
Director: Randy Krallman
DP: Justin Brown
Executive Producer: Patrick Milling Smith/Brian Carmody
COO: Lisa Rich
Head of Production: Andrew Colon
Bidding Producer: Shannon Jones
Line Producer: Brian Etting
Editorial: HutchCo Technologies
Editor: Jim Hutchins
Assistant Editor: Patrick O’Leary
Executive Producer: Jane Hutchins
Color Grading: Moving Picture Company
Colorist: Mark Gethin
Compositing/Conform: Serious Electronics
Artist: Jon Howard
Original Music: Beacon Street Studios
Composers: Andrew Feltenstein & John Nau
Executive Producer: Leslie DiLullo
Executive Creative Director: Ryan Honey
Executive Producer: Maurie Enochson
Producer: Emily Rickard
Production Coordinator: Kaitlyn Mahoney
Associate Creative Director: Jenny Ko
Design: Kenesha Sneed, Susan Yung, Gunnar Pettersson, Xoana Herrera
CG Supervisor: Doug Wilkinson
CG Team: Alex Dingfelder, John Niehuss
Animation: Journey Moses, Nick Petley
Final Mix: Therapy Studios
Mixer: Jeff Fuller
Producer: Christie Price