FCB promoted Chris Shumaker from North American CMO to global CMO following the agency’s recent win in Clorox’s creative review.
Shumaker joined FCB as North American CMO in September of 2013 and this past year helped the agency add new accounts such as A-B InBev, Samsung, Fiat Chrysler, Humana and Lincoln Financial Group, in addition to the recent Clorox win. Before joining FCB, Schumaker spent nearly six and a half years as U.S. CMO with Publicis. He actually previously held the global CMO role at FCB for about a year before leaving for his position at Publicis. Prior to that, he served as executive vice president, business development for Grey Group for nearly a year and a half. That followed over nine years as senior vice president, director of development for The Martin Group.
This is the second time Shumaker has been in the top marketing position at FCB. He led new business there prior to the Draft merger in 2006.
“Chris understands new business better than anyone I know,” FCB worldwide CEO Carter Murray said n a statement. “He has helped build a best-in-class new business team and infrastructure that have generated significant momentum for FCB. With recent wins, especially Clorox, the time felt right to expand his responsibilities.”