FCB New York hired Leelee Groome as executive vice president, director of integrated production. She began the position last week.
Groome has an extensive history in the New York creative agency world. Before joining FCB New York, Groome spent nearly a year and a half as a freelance producer, working with agencies including Grey and BBDO, where she handled related duties on AT&T work.
Prior to that she spent four years as an executive producer at mcgarrybowen, working on the agency’s Verizon’s account before that client parted ways with the agency in 2015 and serving as part of the team that won a Cannes Lion for its campaign starring Edward Norton.
Groome has also been deputy head of production at Publicis, where her duties included mentoring younger content producers, delivering edited content to clients within a certain budget and time-frame and recommending creative teams to both clients and the agency itself. Over the course of her career, Groome has worked with clients including Procter & Gamble, BMW, Maytag, Citibank, Reebok and the aforementioned Verizon.
FCB’s New York office has made several key hires this summer, most recently adding several new creative directors to its team and promoting Michelle Tang to the role of chief marketing officer.