The New York offices of FCB hired the creative director behind the recent Game of War Kate Upton ads as its newest CCO.
Of course, Eric Cosper has much, much more than that campaign in his portfolio…but the video game work starring the top-heavy model is his most notable recent project.
Cosper replaces Javier Campopiano, who moved to New York after running creative for FCB’s Latin American operations; he held the CCO position for just over a year before leaving last June for a similar gig with Saatchi & Saatchi Latin America (where he worked in the 00’s) and its multicultural California counterpart Conill.
Cosper spent much of the last year as ECD at Untitled Worldwide, where he helped develop the Game of War franchise.
His agency history, however, is both extensive and unconventional: after beginning his career in accounts at Wieden+Kennedy in the 90s, he was an art director at Fallon, a CD at Publicis West (where he worked on Dish Network, among other clients), an ECD at Publicis New York, an art director at W+K (work included ESPN, Nike, and more), and a senior creative director at BBDO New York, where he created campaigns for GE.
CEO Lee Garfinkel on the hire:
“After a long and in-depth search, Kofi [Amoo-Gottfried, chief strategy officer] and I found in Eric the creative partner we were looking for: strong creative leadership, diversity of client experience, versatility of his creative work, and a strong belief that the only way to move clients’ businesses is through changing consumers’ behaviors.”
Cosper’s own take:
“From my first meeting with Lee and Kofi, FCB Garfinkel felt more like a start-up than a traditional agency…That’s the kind of inspirational environment I wanted to be a part of.”