FCB Chicago’s ‘The Unforgotten’ Remembers Gun Violence Victims

By Erik Oster 

FCB Chicago recently launched a PSA campaign for the Illinois Council Against Handgun Violence featuring a traveling statue exhibit and media campaign, entitled “The Unforgotten.”

“The Unforgotten” aims to remember victims of gun violence via a traveling exhibit of statues dressed in clothing from gun violence victims. Created by FCB Chicago art director Jordan Sparrow, the figures were posed to mimic the victims’ posture and gestures, arrived at by studying photos and home video footage. While they were created to appear as lifelike as possible, the figures were kept faceless to remind viewers that these people lost their lives to gun violence. The effect (as seen in the above video) is unsettling.


“This cause desperately needed an unusual approach,” FCB Chicago creative chief Todd Tilford explained to Adweek, “something shocking to compel people to take action, while at the same time honoring the victims, and the families and friends of the victims. Not in a loud, screaming way, but in a powerful, silent way.”

Initially held at St. James Cathedral Plaza in Chicago on April 10th, the installation garnered its share of media attention and Tillford told Adweek there are plans for it to visit other cities in the state and perhaps across the country.


Client: Illinois Council Against Handgun Violence
Agency: FCB Chicago
Chief Creative Officer: Todd Tilford
Group Creative Director: Chuck Rudnick
Art Director: Jordan Sparrow
Executive Creative Producer: John Bleeden
Creative Producer: Rachel Chapman
Film Director: Ben Flaherty
Account Supervisor: Ky Anderson
Group Management Director: Karyn Kerner
Senior Strategic Planner: Hayet Rida
Director Experience Planning: Katie Swindler

PR Agency: Current – Lifestyle Marketing and Public Relations
President: Virginia Devlin
Vice President: Alexis Valenti

Production Company: Lord + Thomas
Executive Producer: Katie Roach
Executive Producer: Jared Stachowitz
Senior Editor: Steve Immer
Copywriter: Anthony Williams
Group Creative Director: Derek Sherman
John Skibicki: Lead Developer

Experiential Agency: FCBX
Management Director: Marty Kane