FCB Chicago launched a new campaign for childhood standard Radio Flyer, introducing “Radio Flyer Adventure Travel,” the first travel agency for kids.
The travel agency’s destinations, which include Mount Puppy and Octopus Shiny Treasure Bay are only accessible via imagination. “Radio Flyer Adventure Travel” clocks in at nearly two minutes and shows the travel agents helping kids pick out their desired destinations and equip them with the right Radio Flyer vehicle for their journey.
The spot concludes by asking viewers to join Radio Flyer for the event, which was held at 4755 N Lincoln Ave, Chicago on March 18. We’re guessing they may have filmed some footage for a subsequent spot there, and that more than a few kids went home with a shiny new Radio Flyer wagon. The campaign also includes a series of posters (visible on the walls of the travel agency in the spot), for the imaginary destinations. We wouldn’t mind heading to Flipping Pancakes Island for dinner.
FCB Chicago’s previous efforts for the brand also focused on its imagination-stoking qualities, such as the “Radio Flyer Super Race Car” spot celebrating the brand’s 100th anniversary last year.
Credits:
Advertising Agency: FCB, Chicago, USA
Chief Creative Officer: Liz Taylor
Global EVP, Content & Creative Development: Todd Tilford
Creative Director: Myra Nussbaum
Associate Creative Directors: Nok Sangdee, Alice Crippa
Executive Creative Director: Kevin Grady
Designer: Mo Hy
Copywriters: Sue Salvi, Cayne Collier
Management Director of Integrated Production Services: Kerry Hill
Director of Production Operations: Julie Regimand
Management Director: Kiska Howell
Account Executive: Katie Hernandez
Senior Producer: Chris Wickman
Senior Art Buyer: Laura Laube
Senior Print Producer: Kathy Jaworsky
Traffic Manager: Jennifer Baur
Production Company: Lord + Thomas
Director: Ben Flaherty
Executive Producers: Josh Greenberg, Katie Roach
Producer: Brooke Gaston Herstein
Editorial: Lord + Thomas
Editor: Seamus Hehir
Senior Producer: Celena Mossell