(L-R) Lindsay Tyler, Joe Tipre, Erika Pflederer and Brian Steckel
FCB Chicago welcomed a series of hires bolstering the leadership team for its in-house production unit, Lord + Thomas.
The agency welcomed Erika Pflederer as svp, managing director of Lord + Thomas, responsible for the production unit’s business growth. Pflederer arrives at FCB from mcgarrybowen, where she was group managing director of production. Before spending over nine years with mcgarrybowen, she spent eight years with Element 79, most recently as director of print services. In her new role, Pflederer will report to FCB Chicago evp, director of production Kerry Hill.
“When I met Erika, I knew instantly that she was the perfect candidate to continue elevating Lord + Thomas services and talent,” FCB Chicago Hill said in a statement. “Erika has deep knowledge of the production process and she is a modern thinker who makes things happen.”
In addition to the hiring of Pflederer, FCB Chicago made a series of promotions for the Lord + Thomas team.
Lindsay Tyler and Joe Tipre will now be responsible for managing the integration of producers across print and video production in roles as vp, director of production. Tyler formerly held the title of executive producer, social and influencer. Tipre formerly served as group executive producer.
Brian Steckel was promoted to creative director for Lord + Thomas and will partner with Pflederer and direct work across all print and video production at Lord + Thomas. Steckel, Tyler and Tipre will all report to directly to Hill.