FC Barcelona Stars Embark on ‘Holiday’ for Qatar Airways

By Kiran Aditham 

Fresh off of his series of Turkish Airlines spots, soccer superstar Lionel Messi moonlights with another air carrier — namely Qatar Airways, the state-owned carrier for Qatar, the nation set to (controversially) host the 2022 World Cup.

In the meantime, we’re privy to the globe-trotting, Qatar-based adventures of Messi along with Neymar, Pique and Suarez, his teammates from FC Barcelona. These lads’ skills play a central role in the action no matter where they travel — be it a Paris cafe, a Texas desert, or a tropical beach.

The :60 ad dubbed “FCB Holiday” comes to us from 180 Amsterdam, which recently landed Barton F. Graf 9000 creative duo Dan Treichel and Dave Canning–aka “the most awarded US creative team in 2014” according to the initial release–just last month.

While the creative pair were not involved with this spot, 180 Amsterdam does still manage to highlight the impressive talent at hand — though it’s hard to compete with Messi squaring off against Drogba and Kobe.


Agency: 180 Amsterdam

Client: Qatar Airways


President & Chief Creative Officer Al Moseley

Creative Director Martin Terhart

Creative Director Martin Beswick

Art Director Ed Ryder

Copy Writer Luke Stone

Producer Susan Cook

MD/Account Director Stephen Corlett

Account Manager Jim O’Regan

Planner Ben Armistead

Project Manager Jo Borton/Eleanor Fitzgerald

Business Affairs Director Sarah Gough


Director Agustin Alberdi

DOP Dan Bronks

Producer Annie Hart

Executive Producer Blake Powell


Editorial/OFF-LINE EDIT The Circus London

Editor Alex Hagon

Assistant Editor Adam Buckmaster


VFX Supervisor Jonathan Box

Colorist George K

Producer Gwenn Hardouin

MUSIC I Get Around – Beach Boys

Composer Brian Wilson/Mike Love

SOUND DESIGN Wave Amsterdam and Adelphoi

Final Mix Alex Nichols