A new series of online videos from Farmers Insurance and RPA (who also handle Honda) highlights the insurance company’s partnership with PGA golfer, Rickie Fowler. But instead of just having Fowler appear as himself, they transform him into Dick Fowler, P.I., dispenser of golf course justice. The series is an obvious homage to the 70s, with the full mustache, and the kind of jerks you’ll meet on the golf course.
In the first video, “Backswing Sting,” Fowler deals with a problem everyone has faced, whether on or off the course: the loud cell phone talker. Fowler deals with the loud talker in somewhat predictable fashion, but there is a nonsensical explosion you probably didn’t see coming.
In the follow up, “Divot Dummy,” Fowler deals with a problem more specific to the golf course: a golfer who doesn’t replace his divot. This is perhaps the more amusing of the two, with Dick Fowler forcing the “divot dummy” to eat his divot, served on a silver platter. This new, lighthearted series from Farmers is a welcome departure from the tiresome “University of Farmers” campaign.
Creative Credits:
Agency: RPA
EVP/CCO: Joe Baratelli
SVP/GCD: Pat Mendelson
CDs: Hobart Birmingham and Perrin Anderson
AD: Vikas Bhalla
CW: Seth Prandini
Agency Executive Producer: Gary Paticoff
Agency Senior Producer: Brian Donnelly
Production: Drive Thru Productions
Director: Tim Kendall
DP: Reuben Steinberg
President: Mark Setterholm
Executive Producer: Beth Wilson
Producer: Deven LeTendre
Editorial Company: Drive Thru Editorial
Editor: Tim Kendall
Editor: Nick Miller
Executive Producer: Beth Wilson
Assistant Producer: Patrick Levno
Online/Flame Artist: Derek Johnson
Flame Artist: Bob George
Flame Assist: Aaron Esterling
Telecine Company: Company 3
Colorist: Sean Coleman
Audio Post Company: Lime Studios
Audio Post Mixer: Dave Wagg
Music Company: HUM