Farmers, RPA Present Dick Fowler, Dispenser of Golf Course Justice

By Erik Oster 

A new series of online videos from Farmers Insurance and RPA (who also handle Honda) highlights the insurance company’s partnership with PGA golfer, Rickie Fowler. But instead of just having Fowler appear as himself, they transform him into Dick Fowler, P.I., dispenser of golf course justice. The series is an obvious homage to the 70s, with the full mustache, and the kind of jerks you’ll meet on the golf course.

In the first video, “Backswing Sting,” Fowler deals with a problem everyone has faced, whether on or off the course: the loud cell phone talker. Fowler deals with the loud talker in somewhat predictable fashion, but there is a nonsensical explosion you probably didn’t see coming.


In the follow up, “Divot Dummy,” Fowler deals with a problem more specific to the golf course: a golfer who doesn’t replace his divot. This is perhaps the more amusing of the two, with Dick Fowler forcing the “divot dummy” to eat his divot, served on a silver platter. This new, lighthearted series from Farmers is a welcome departure from the tiresome “University of Farmers” campaign.

Creative Credits:

Agency: RPA

EVP/CCO: Joe Baratelli

SVP/GCD: Pat Mendelson

CDs: Hobart Birmingham and Perrin Anderson

AD:  Vikas Bhalla

CW:  Seth Prandini

Agency Executive Producer: Gary Paticoff

Agency Senior Producer: Brian Donnelly

Production: Drive Thru Productions

Director: Tim Kendall

DP: Reuben Steinberg

President: Mark Setterholm

Executive Producer: Beth Wilson

Producer: Deven LeTendre

Editorial Company: Drive Thru Editorial

Editor: Tim Kendall

Editor: Nick Miller

Executive Producer: Beth Wilson

Assistant Producer: Patrick Levno

Online/Flame Artist: Derek Johnson

Flame Artist: Bob George

Flame Assist: Aaron Esterling

Telecine Company: Company 3

Colorist: Sean Coleman

Audio Post Company: Lime Studios

Audio Post Mixer: Dave Wagg

Music Company:  HUM