Fallon Debuts Sentimental New Chrysler Ad

By Kiran Aditham 

If you watched any of the bowl games over New Year’s weekend, you might’ve caught Chrysler’s new “Coming Home” spot, which comes to us courtesy of Fallon.

After surprisingly winning the automaker’s account in early December, it looks like Fallon is opting for a timeline narrative kinda like the lawsuit-prone Honda Civic ad from last fall.


In the ad, a driver brings home a leather bag in various generations of Chrysler, Jeep and Dodge vehicles, which symbolizes “the continuation of life with all Chrysler Group brands” according to the announce. In a statement, Chrysler Group’s head of marketing Olivier Francois adds, “We want current and future customers, suppliers and partners to know that we are here and we are committed to earning their trust and restoring our reputation.”

After the somewhat odd turn into social activism, the brand’s latest campaign is targeted specifically at consumers, suppliers and partners.

More: “Universal McCann Picks Up Chrysler Media Biz