Deirdre Davi has just joined Facebook as director of North American business marketing, where she will help “marketers understand how Facebook can drive results and develop go-to-market strategies for key product updates, initiatives, and more to support sales goals.”
She joins Facebook from Sterling Brands, where she served as executive vice president for 11 and a half years. At that position, Davi developed and maintained relationships with brands like Google, Intel and T-Mobile, partnering with these and other brands “to develop audience understanding, positioning strategy, and recommendations for products, initiatives, and programs.” For the past five years she has worked almost exclusively with Google on marketing and driving sales, as well as increasing “their thought leadership visibility and advertising revenue.”
Previously, Davi was co-founder and chief operating officer at software company Plurimi, where she was responsible for overseeing all daily operations and functional areas, including “sales and marketing, engineering and product management, client services and financial management.”