Executive Shifts at R/GA Sao Paulo and San Francisco

By Patrick Coffee 


Last month we broke the news of an executive reshuffling at R/GA San Francisco. That move saw the departure of an MD and an ECD, and today we learned that the agency has tapped two Brazilian vets to replace them.

Paola Colombo, VP/MD, and Paulo Melchiori, VP/ECD, founded the shop’s Sao Paulo office in 2010, and they will hold the same positions in San Francisco moving forward. Fabiano Coura, another Sao Paulo co-founder, will step into Colombo’s role, with Technology Director Edson Sueyoshi moving up to VP.

Departed SF ECD Rob Smiley has gone the freelance route, and there’s no word on any new creative hires in Sao Paulo.

The change will be complete by March 2015, and all four executives will report directly to agency founder/CEO Bob Greenbergwho writes:

“I’m very excited to have Paola and Paulo return to the San Francisco market after successfully launching our award-winning São Paulo office, which after five years continues to grow exponentially.”

In other San Francisco agency news, Mullen/GS&P/DDB alum Stephen Goldblatt is now officially ECD at West, according to his LinkedIn page — so stop sending us tips about it!