Executive Creative Director and Group Account Director Leaving CP+B Los Angeles

By Patrick Coffee 

Two top directors will be leaving the L.A. offices of CP+B in coming weeks.

VP, group account director Laura Likos and VP, ECD Robin Fitzgerald both recently announced their departures.

A statement from CP+B L.A. VP, managing director Ryan Skubic:

“Robin and Laura have both been powerful forces for good on our work, our culture, and our people. We’re tremendously grateful for the indelible mark they are leaving on CP+B LA and we wish them the best of luck in their new roles.”

It’s not clear at this time where either party is going post-CP+B, and an agency spokesperson declined to elaborate. But tipsters claim that Fitzgerald may be returning to the East Coast and that Likos has accepted a job at another agency.

Both parties played significant roles on the PayPal account, with Likos working on the early 2015 pitch and Fitzgerald serving as CD on the business. But sources tell us there will be no changes to that account, which has been run by CCO Kevin Jones since he was promoted to that role in March at the same time Fitzgerald got the ECD bump.

Likos joined Crispin as content supervisor in 2008 after spending several years in accounts at GSD&M, and Fitzgerald had worked for 6 years at TBWA\Chiat\Day L.A. when CP+B hired her as a creative director in 2010. Beyond PayPal, the latter created work for such clients as vitaminwater, Grey Poupon, Applebee’s, Old Navy and Netflix.

This is only the latest change at the L.A. office, which recently became the global headquarters for the Infiniti account. In May, CP+B hired creative directors Rob Palmer and Mike McCommon to work on that business, later naming Alison Kaplan (ex-MullenLowe) and Mollie Partesotti (ex-Media Arts Lab) as group account director and global group strategy director, respectively.