A dog’s heart literally says it all in a new effort from JWT Singapore for Nikon, which has apparently deduced that man’s best friend is now the best audience when it comes to hyping their cameras. We’re hesitant to use the corny term “phodographer” (ugh) like the campaign does, so we’ll stick to the more tolerable overall concept of what agency and brand dub” heartography.” What this entails is attaching a heart rate monitor to a dog’s neck and a Nikon camera to its chest, In turn, depending on how excited the dog’s heartbeat is, the camera will snap photos.
The end result of this 60-second clip is a series of often askew shots of things like dog food, mushrooms, a stairwell, etc. The look of the images seems to validate the campaign’s authenticity in that our furry friend named Grizzler did actually take the pics, but, hey, you never know. Regarding our budding photog, Nikon says in a statement, “Our camera crew followed Grizzler around to film the process of how he went about capturing images using his heartbeat. There were also crew there to ensure his safety and well-being by providing ample hydration, food and other necessities. This is why you may be able to spot our crew members in the images that Grizzler took.” At the very least, this effort proves that in a world filled with gadgets like tablets and smartphones, there still may be life in the digital camera as we once knew it.