If advertising has taught us two universal holiday truths, they’re that everyone wants a car for Christmas and dogs always know better than people where the plot is going.
In the case of this new campaign for Ford’s Lincoln brand from dedicated shop Hudson Rouge, the narrative is a fairly simple one: she’s coming home, and the dog can feel it in the air.
Not quite as elaborate as last year’s spot, which included snow and reindeer in the middle of sunny California. But it does promote the Lincoln Wishlist Sales Event. And we’re just glad she drove safely through all that ice.
The agency said they took “the emotional route again this year” in order to “cut through the tremendous clutter of holiday sales event spots from carmakers.”
And like last year, there’s a little add-on. This time it’s a collection of canine-flavored UGC featuring dogs reunited with their owners to remind us that—unlike so many things in advertising—this sentiment is all too real.
Love the bleeped out curse from the guy in the 49ers hoodie. That’s authenticity.
CREDITS
Agency: Hudson Rouge
Client: Lincoln
Campaign: “A Dog’s Wish”
Chief Creative Officer – Jon Pearce
Chief Strategy Officer – Oliver Gibson
Chief Executive Officer – Paul Venn
Creative Director – Kevin Teevens
CD Copywriter – Luke Flynn
ACD Art Director – Stephen Wright
Strategist – Mark Jacobson
US Business Lead – Doug Molloy
Account Director – Gary Rosowski
Management Supervisor – Bryan Coole
Director of Content Production – Suzanne Crowe
Executive Producer – Meg McCarthy
Advertising Compliance Director – Charlotte Curiston
Director, Rights and Licensing – Nicole Marceca
Integrated Production Business Manager – Ron Kirkman
Talent Coordinator – Lisa Trevethan
Production Company – Biscuit Filmworks
Director – Isaiah Seret
Editorial Company – PS260
Editor – Colin Reilly
VFX Company – The Mill
VFX Supervisor/Artist – Fabien Coupez
VFX Supervisor/Artist – Ant Walsham
Colorist – Damien Van Der Cruyssen
Music – “I’m Coming Home” by Lee Fields & The Expressions
Music Supervision – Walker Music – Peter Gannon & Julianne Wilson
Audio Mix – Heard City – Cory Melious & Mike Vitacco