From what we’ve heard from various folks who sent the info over to us, a few planners at Euro RSCG were behind this Twitter-based effort that adds a new digital/social twist to whole “Secret Santa” holiday tradition. With the “Twitter Secret Santa,” you can now exchange gifts with people you’re following and vice versa and you needn’t spend more than $15 to do so.
The parties involved note that this effort is not invasive when it comes to your Twitter account, saying, “The only way we can run the algorithm is [knowing] your followers and follows. Please note that the process is read-only, meaning we won’t be able to post anything on your account or have any other access.” If you’re in the holiday spirit and feel like taking part, sign up here.