Erika Dale Joins 4A’s as Senior Vice President, Business Development

By Erik Oster 

Erika Dale joined 4A’s as senior vice president, business development, tasked with growing membership for the industry organization.

Dale takes on the role following Margie Parker-Lamparillo‘s promotion to executive vice president, learning and development, and will report to 4A’s executive vice president, agency relations and membership Mollie Rosen.

Dale most recently spent six years as vice president, group account director for SS+K, working with clients including Amazon, Kraft, JW Marriott, Wells Fargo, Travelers Insurance and on new business efforts. Prior to joining SS+K, Dale spent nearly three years as account director, integrated marketing for Y&R New York, working with such clients as LG, Green Mountain Coffee Roasters, Valvoline and on new business. Previously she worked with agencies including DDB Worldwide, Publicis and McCann Healthcare.

“There is a lot of activity at the 4A’s under the direction of new CEO, Marla Kaplowitz, who is driving change to ensure that agencies get the most value out of the Association’s advocacy and resources and are poised to enjoy a thriving future,” Dale said in a statement. “I’m thrilled to join at such an exciting time.”

MEC North America CEO Marla Kaplowitz took over for Nancy Hill as 4A’s new president and CEO in May.